Run Lead-Generation Ads on Facebook Early in the Week (Report)
Brands using Facebook for lead-generation campaigns would be wise to strike often early in the week.
Brands using Facebook for lead-generation campaigns would be wise to strike often early in the week.
Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, found that ad spending and conversions are highest on Sundays, and they remain relatively consistent through Wednesday, before slipping slightly during the remaining days of the week.
Not surprisingly, average costs per lead followed suit, coming in relatively lower earlier in the week and then rising Thursday and Friday, before coming back down over the weekend.
Nanigans also found that cost per thousand impressions (CPMs) for lead-generation advertisers has increased 30 percent since the first quarter of 2015, while Facebook advertisers using its platform have seen their CPMs rise 50 percent overall during that same time period.
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