Nanigans studied all Facebook campaigns run through its platform during that time period, as well as country-by-country user totals from Facebook’s application-programming interface, and its findings included:
- 56 percent of residents in Spanish-speaking South American countries Uruguay and Argentina have Facebook accounts.
- Iceland boasts the highest penetration rate, 67 percent.
- The most expensive costs per click were in the U.K., followed by Canada, the U.S. and France. Nanigans attributed the high U.K. CPCs to the country’s large mobile user base and robust ad infrastructure.
- The highest measured mobile CPCs were in Norway, at $1.10, 31 percent higher than the U.K. ($0.84) and more than 117 percent higher than the European average ($0.51).
- Users in Germany were most likely to click on Facebook ads, at 63 percent above the average for Europe.
- The U.S. had the highest click-through rate, 1.2 percent.
- The highest mobile CTR came from Chile, at 1.5 percent.
Readers: Any surprises?