More Facebook Spending Goes Toward Video Ads in 2Q (Report)
More advertising spending on Facebook went toward video ads in the second quarter of 2015, according to the latest research from Nanigans, a Facebook Marketing Partner.
More advertising spending on Facebook went toward video ads in the second quarter of 2015, according to the latest research from Nanigans, a Facebook Marketing Partner.
Nanigans studied ad impressions delivered by clients using its ad-automation software during the quarter, covering Facebook desktop and mobile, but not Facebook Exchange.
The company found that video ads accounted for 16 percent of its clients’ total second-quarter ad spend, up from 13 percent in the first quarter of 2015, with that figure reaching 22 percent in June.
On the mobile side, 21 percent of total global mobile ad spending went toward video ads during the period, versus 15 percent in the prior quarter.
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