YouTube Star Nalts: YouTube Subscribers Don’t Matter As Much As You Think

In an interesting blog post this morning, YouTuber and web video marketing expert Kevin Nalty, aka Nalts, makes the provocative statement that, "[YouTube] subscribers simply don’t matter nearly as much as people think."

In an interesting blog post yesterday, YouTuber, web video marketing expert and author of the awesome online video handbook, Beyond Viral, Kevin Nalty, aka Nalts, makes the provocative statement that, “[YouTube] subscribers simply don’t matter nearly as much as people think.”

For many, subscribers have been viewed as the ultimate measure of a YouTuber’s success and sustenance.  Popular channels are ranked by most-subscribed, successful partners will tell you about the importance of growing your subscriber base, and more and more creators are adding ‘Subscribe’ annotations to their videos and asking viewers to “Please subscribe!”  But Nalts turns this idea of subscribers on its head, even going as far as to say, “I’d trade you half my 250K subscribers for 1000 actively engaged viewers,” using this “provocative overstatement” to bring his point home.

While Nalts does point out that, “A solid base of ‘fans’ or avid viewers is invaluable,” he does provide...

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