NAB Partners to Demonstrate Digital Spectrum Use

The National Association of Broadcasters has partnered with the Open Mobile Video Coalition and Sezmi to demonstrate advanced applications of the digital spectrum. Set to take place at this week’s Consumer Electronics Show, the demonstration comes as some policymakers are agitating to take back some of the broadcasters’ digital spectrum as part of the Federal Communications Commission’s national broadband plan, due in mid-February.

Broadcasters hope to drive home the efficiencies of these advanced TV applications, which are capable of delivering new TV services to millions of viewers at a time rather than through separate broadband transmissions.

Less than a year after abandoning the analog spectrum, broadcasters are now focused on rolling out mobile digital TV services to mobile devices. A number of trials have already begun in markets such as Washington, D.C. New products introduced this week at the CES include prototype cell phones with mobile DTV receivers, USB receivers for laptops and small net-book computers with integrated mobile DTV receivers.

Broadcasters are also working with Sezmi, which operates over the broadcast spectrum to deliver advanced TV services combining broadcast, cable, on-demand and Internet content at a lower price than cable or satellite. The service is currently being tested in Los Angeles, with plans for a broad roll out this year.

“Broadcasters are charging into 2010 working with innovative organizations like Sezmi and the Open Mobile Video Coalition that improve the quality, delivery and accessibility of broadcast content. Such services represent the vibrant future of broadcast-based services that will greatly benefit the public, and cannot be replicated by broadband,” said Gordon Smith, president of the NAB.