Myxer Lands McDonalds Mobile Deal

The Moroch ad agency has selected Myxer’s Bullseye targeting platform for use in McDonald’s new integrated web to mobile campaign, the company said today in a statement. The Bullseye platform supports targeting criteria such as geography, gender, age, music genre preferences, and mobile preferences for both online and mobile ad campaigns.

Myxer has worked recently with clients such as AT&T Wireless, ABC Family, The U.S. Army, CW Networks, SCION, 20th Century Fox, and Warner Home Entertainment.

Earlier this month, Myxer launched a $5 million giveaway campaign that offered $5,000 worth of free online advertising to 1,000 retail wireless stores.