MySpace Music Plugs In Audio Ads

To handle ad sales, MySpace has signed with TargetSpot, which represents a network of both pure-play Internet radio providers and some of the largest radio groups.

Although MySpace Music reaches more than 33 million unique monthly users, per comScore, its reliance on search-based visual ads hasn’t paid off. During News Corp.’s quarterly conference call last week, Rupert Murdoch, chairman and CEO, blamed the poor performance of the company’s digital media group on the low ad revenue at MySpace.