MySpace Adds Photo Editing via FotoFlexer

Going along with other MySpace efforts to keep users on the site, the social network has enabled photo editing directly from users’ photo albums. Powered by FotoFlexer, the new MySpace photo editing options are available now for U.S. members. This makes personalization of images even easier, and more accessible to users from within the MySpace portal. International roll-out is expected in the coming months.

Promoting “creative freedom” the collaboration between MySpace and FotoFlexer allows users to do everything you’d expect from basic image editing to all-out bling. There are color effects, decoration options, distortion features, borders, and even wrinkle smoothers. Once a user has finished editing a given photo, it can be added to the respective album as a duplicate or replace the original photo.

Given the necessity for MySpace to maintain users’ customization options as well as continue to grow traffic and membership levels in order to stay competitive, the addtion of FotoFlexer’s image-editing tools comes as little surprise. As MySpace’s parent company Fox Interactive Media had acquired photo-sharing site Photobucket well over a year ago, it’s actually a bit surprising that MySpace has taken so long to offer such integrated photo-editing options.

FotoFlexer also powers Photobucket’s image-editing tools, so seeing the partnership between MySpace and FotoFlexer merely makes sense. While other forms of photo-sharing and editing have been integrated into MySpace due to Photobucket’s acquisition, we haven’t seen direct integration on this level yet.

Most of the integration we’ve seen has been through the developers platform, which enabled applications such as Picnik to provide somewhat direct options for editing photos already present in a user’s album. Though MySpace’s open platform is still a relevant consideration for the continued growth of the company it’s also important for MySpace to further build out its direct features to users, especially if the features encourage longer sessions for members.