MySpace Announcing New Ad Platform
On the heels of Facebook’s Social Ads announcement tomorrow, MySpace will be announcing announcing a new “hyper-targeted” ad network that, as Vauhini Vara reports, is “a self-service way for users such as bands, politicians and small businesses to buy advertising on the site.” In contrast to Facebook’s new ad network which is a mixture of text and image ads, the new MySpace ad network will be for dispaly ads.
Similar to Facebook’s upcoming ad platform, “MySpace uses proprietary technology to build a detailed profile of each user and their friends, including age, gender, location and interests,” Duncan
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in