MySpace Adds Regional VP, Western-Region Sales

Former Forbes Media chief digital advertising officer Robert J. Pietsch joined MySpace as regional vice president, Western-region sales, where he will oversee the social-networking site’s sales growth, client acquisitions, and entire West Coast ad-sales division, as well as managing relationships with clients based in the region, including Toyota Motor Sales U.S.A., Microsoft, and Hewlett-Packard.

At Forbes, he led product-sales strategy and oversaw accountability and measurement tools on, as well as serving as group advertising director for the Website.