MyRecipes Grows in 4th Quarter

Somebody is happy. Time Inc. Lifestyle Group’s MyRecipes Network had a record-setting fourth quarter in 2011, growing unique visitors by 62% year-over-year and ranking in comScore’s top 10 community-food websites for three consecutive months.

The site, which launched in 2007, produces original daily content in addition to housing 60,000 recipes from the likes of Cooking Light, Southern Living, Real Simple, Health, Sunset, All You, Coastal Living and Food & Wine.

“From the debut of the original web series Five & Dine with Adrien Sharp, to the new MyRecipes Grocery Server tool that allows consumers to find local deals on recipe ingredients, to the launch of the MyRecipes Daily Indulgence app for iPad, MyRecipes built incredible momentum throughout the year resulting in significant growth in key metrics for the site,” said Tina Imm, general manager, Lifestyle Digital Group, Time Inc.