MyMartha: Stewart to Launch Women's Social Net

Just in:

Martha Stewart plans online women’s social network
Tue May 23, 2006 2:55 PM ET
NEW YORK, May 23 (Reuters) — Martha Stewart Living Omnimedia Inc. (MSO.N: Quote, Profile, Research) on Tuesday said it plans to start an online social network similar to MySpace.com, but aimed at adult women.

According to Reuters, the site wouldn’t be a standalone property like MySpace, but part of marthastewart.com.

Regardless of where it resides, isn’t social networking, or at least community, part of the plan for NBC’s newly-acquired iVillage? Or, as Reuters notes, Sisterwoman.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in