MyList Incorporates Lists, Following, Notifications Into Potential Facebook Commerce Opportunities
Another developer is trying its hand at mining Facebook notifications for ecommerce and gifting: myList.
Another developer is trying its hand at mining Facebook notifications for ecommerce and gifting: myList.
Backed by Internet Capital Group and tapping into product intelligence from Channel Intelligence, the Facebook application allows users — both individual Facebook users and brands — to create, update, and share lists, which can be followed by other users of myList and Facebook.
Users following lists will receive notifications each time the lists are updated, and myList said notifications about brands’ new product offering are far more effective than hoping users see posts about those offerings in their news feeds — 100 percent reach, compared with 10 percent to 15 percent.
myList said in an email to AllFacebook:
On myList, discussions on Facebook revolve around things.
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