Why Do 35-49 Year Olds Prefer MyLife Over Facebook and What Can Facebook Learn?

Facebook can learn some important lessons from MyLife on many things related to its social network. They can take a look at the MyLife audience, an older user base, and attempt to understand what kind of behavior goes on with a closer knit, older community. They can also learn something from the promotional campaigns of MyLife to get new and loyal members. And last but not least, they can ‘steal’ some of MyLife design concept to Facebook platform better.

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