Music PR: How To Choose An Album Release Date

With the music industry increasingly going digital, do album release dates still matter? The short answer is yes.

Let us not forget that Lil Wayne’s recent album, Tha Carter III, still sold over 1 million copies in it’s first week, even if it was preceded by a slew of free downloads put out by the rapper. Jim Walsh of music PR juggernaut Big Hassle reps clients including Weezer, Liz Phair and the Bonnaroo Music Festival. He tells PRNewser, “Many factors go into choosing a date.

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