Murdoch: MySpace Needs Less Ads


Here’s an interesting twist on the usual more-advertising-is-better argument—and one we agree with, given the mess of ineffective ads currently plastered all over MySpace. Streem reports that Rupert Murdoch’s News Corporation is looking more and more to the company’s digital properties for revenue growth, admitting that print divisions will see a write down in expected revenue numbers.

“MySpace is going to be a great profit driver,” Murdoch said, adding that he would like to see “less ads at a higher rate” on the social-networking platform, which is fast falling behind the independently operated Facebook, as the report indicates. Murdoch also said that the redesign is expected to bring in more than $100 million in additional revenue over the next year.