MUJI at MoMA

A Brand with No Brand.

l_52497.jpgRecently the MoMA design store presented their new store-within-store MUJI boutique. MUJI is a Japanese brand who’s name is derived from a phrase that translates roughly into “A Brand with No Brand”. Hmm. It’s all very Target to me.


Rob Walker wrote an insightful Consumed column on the products for the NYT Sunday Magazine, but alas it has already been relegated to their paid archive. (It was published January 9th! This makes me indignant. Information wants to be free, damnit.)

In any event, I love me some office supplies and these look good. They are very chic in that understated no-frills with a twist kind of way. And in the spirit of Martha and the whole good design is for everyone meme, the stuff is downright affordable.