Much to the Horror of Aquaman...

Comedian Eugene Mirman does this great bit about selling the most general things, like Beef (“It’s what’s for dinner!”) and Cheese (“Ahh, the power of cheese!”), where he talks about wanting to get in this racket by selling shapes. That’s the first thing we thought of when we ran across this story over at Brand Republic, who got the scoop on the new push by The Sea Fish Industry Authority to get British people to eat more fish.