MTV to Abercrombie: That's "A Clever PR Stunt"
Abercrombie & Fitch scored major press today by making an IR announcement stating that they will pay the Jersey Shore cast to outfit themselves in a different brand of clothing. MTV responded by calling it “a clever PR stunt.” That is correct.
By calling out the Jersey Shore cast, the retailer has appeared in the news pages of just about every major outlet today, alongside talk of its positive earnings outcome. (Stocks took a dip today but look to be on the upswing after hours.)
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