Digital has increasingly played a larger role in MTV’s marketing for the Video Music Awards over the past few years and this weekend’s awards show is no different.
Leading up to Sunday’s show—which takes place during the same time slot as the finale of HBO’s Game of Thrones—MTV is putting some marketing muscle into the event to grab the attention of cord-cutting millennials, including an augmented reality effect designed by Viacom NEXT, the company’s in-house creative group focused on using VR and AR to create interactive experiences, and Facebook’s recently
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