MTV Goes Mobile in France with SFR

MTV has hooked up with French wireless operator SFR to launch a mobile network featuring MTV content. According to the Hollywood Reporter, the two will launch the MTV 3.3 network in France next week. The 3G network, geared towards 15- to 18-year-olds, will offer content from all four French MTV channels – MTV, MTV Base, MTV Pulse and MTV Idol – as well as two new mobile-only channels.

There’s even an MTV 3.3-branded phone, complete with a button that provides single-click access to the MTV channels. It’s priced for its target market, too, at 49 euros (about $77).