How MTV Used "Social Interview" on Facebook To Successfully Advertise RJ Berger Show

I enjoy watching big brand marketing teams dip their toes into the churning waves of social media.  Whether it’s the Discovery Channel creating a new Facebook application or Disney acquiring an entire social games team, the behemoths of industry tend to make a splash when they enter the field.  I can say that in the early days, the bigger companies didn’t take the time to research the space, but lately they’ve been leveraging the help of smaller, smarter social media teams to make their presence felt.