Television may soon regain its place as a social linchpin—at least for those in MTV's youth demographic. Gone (for the most part) are the days when family members would gather around a television set to watch and comment on programming, but with a new product being offered across the pond by Viacom's MTV and digital agency AKQA, this kind of sharing experience will have a new home on mobile device screens, rather than the living room couch.
At the Mobile World Congress in Barcelona, MTV and AKQA today debuted "MTV Under the Thumb," a social sharing tool that will allow users to view MTV network content on their mobile devices, tap distant friends to view it with them, and dialogue with these friends via a built-in live chat app, said Ben Jones, director of technology for AKQA in Europe. Another
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