MTV and Sprint Push Ad-Supported Networks
Mediaweek is reporting that MTV and Sprint are launching three new networks based on their wireless video content platform.
The networks include wireless versions of MTV, Comedy Central, and Nickelodeon. They’ll stream video content from these channels 24 hours a day, although it won’t be synchronized with the regular cable channels.
It will be interesting to see how these channels fare versus their land-based counterparts — or if some viewers even end up preferring the mobile versions (at least in terms of content, since we think most people prefer their living room television screens).
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