MTV Acquires Game Developer Social Express

Get ready for the virtual Real World. Viacom subsidiary MTV Networks has acquired Social Express, a little-known developer, to make its move into social gaming, according to VentureBeat.

Social Express was founded by Tony Espinoza and Neil Souza, and has 10 employees. Although VentureBeat calls both former Zynga employees, it appears that Espinoza actually spent the two years prior to Social Express at with, a web-based game for kids.

That recent experience may have helped Viacom decide to acquire Social Express; both company founders will take on executive social media positions at Viacom, but Espinoza will specifically become a VP and general manager at the Nickelodeon Kids & Family Group, which is part of MTV.

As for why Social Express never released anything, Viacom said that the company has been at work on a game development platform, which will presumably be used for MTV’s future releases. There aren’t any details on the acquisition price, but VentureBeat has more from its interview with Viacom execs.