Facebook Acquires Video Filter App MSQRD

Facebook continued its focus on video with its acquisition of MSQRD, an application that allows users to add filters to videos.

Facebook continued its focus on video with its acquisition of MSQRD, an application that allows users to add filters to videos.

Masquerade CEO Eugene Nevgen announced his company’s acquisition by the social network in a blog post:

Video communication is exploding. At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we’re excited to join forces with Facebook and bring the technology to even more people.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in