MSN Touts Video Efforts as Sales Questions Linger
If Microsoft wants out of the online ad business, it has a strange way of showing it. As rumors swirl that talks between Microsoft and Yahoo over a potential search ad deal could also result in Microsoft handing over its display ad business, the software giant last week threw an upfront-esque shindig in New York.
The company formally introduced Robin Domeniconi, the Time Inc. vet who was hired to lead digital sales in January, and then unveiled half a dozen original series concepts while touting its strength in video.
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