MSLO: Martha Stewart Gets New Series; Body + Soul Rebrands

Martha Stewart Living Omnimedia today will unveil a new unscripted series starring its namesake founder, changes to its Body + Soul magazine and plans for a new digital magazine as part of an upfront event of cross-platform advertising programs.
The new, eight-episode, hour-long show, called “Help Me, Martha,” continues MSLO’s partnership with Mark Burnett Productions, who has worked with MSLO on “The Martha Stewart Show” and “The Apprentice: Martha Stewart.” The new show will feature Martha Stewart and lifestyle experts attacking challenges on the home and work fronts.
Elsewhere, MSLO will rename Body + Soul as Whole Living, reflecting the magazine’s Web counterpart, and “Whole Living” daily satellite radio show on Sirius XM. The name change will take effect with the June issue and is designed to promote cross-platform ad sales.
MSLO also will unveil plans for a magazine to be distributed on digital tablets. The title, called Boundless Beauty, is being called a special-interest publication, and is slated to launch in late 2010. Like other magazines that are being designed for tablets, it will offer video/audio content and touchscreen navigation.

Recommended articles