Mr. Peanut and Dr. Ruth Are Dishing Out Valentine’s Day Advice on Twitter

People can use the #AskDrRuth hashtag

Strange bedfellows Planters
Headshot of David Cohen

Mr. Peanut is capitalizing on his recent #MVP victory in Twitter’s #BrandBowl53, landing a Valentine’s Day date with Dr. Ruth.

Through Valentine’s Day (Thursday), people can tweet their questions on romance to @MrPeanut using the #AskDrRuth hashtag. The sex therapist, media personality and author will respond to the best queries.


Planters brand manager Samantha Hess said in a release, “Mr. Peanut is passionate about helping people out during crunch time, and Valentine’s Day is certainly a time where people are feeling the pressure. Though he may not have much experience in the love department, Dr. Ruth certainly does. She might not be quite as old as Mr. Peanut, but she is the perfect partner to help him deliver last-minute love advice to his fans.”

Dr. Ruth added, “I’m thrilled that Mr. Peanut invited me to open my hotline to help everybody in crunch time this Valentine’s Day. Check out our new video for advice on everything from last-minute gift ideas to how to spice things up in the bedroom.” David Cohen is editor of Adweek's Social Pro Daily.