MPA, the Association of Magazine Media, has finally released a game plan to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to the growing number of tablet editions.
Last spring, the MPA’s Tablet Metrics Task Force released a list of voluntary guidelines for publishers to follow, include metrics like total consumer paid digital issues, and per-issue metrics like total number of tablet readers, total number of sessions, total time spent per reader and average number of sessions per reader.
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