MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV
At last week’s Dessert and Discourse event, Caroline Miller called print ads a “big con” because it’s impossible to tell if they have any affect on consumers’ decisions. Meanwhile, online advertisements can provide up-to-the-minute data about who is clicking through and buying products. Yet online ads will never cost as much as advertisements in magazines.
Today, the Magazine Publishers of America gave us another reason why magazine ads are so expensive: according to research, they are actually more effective than television and online ads in driving consumer action.
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