Mozilla Looks at YouTube’s Recommendation Algorithm Through 6 Personas

TheirTube was created following interviews with actual users of the video site

Mozilla turned its attention to the YouTube recommendation algorithm yet again with TheirTube, in which it created recommendation bubbles for six different personas, based on interviews with actual YouTube users.

Last October, the nonprofit created the YouTube Regrets website to share 28 instances where the Google-owned video site’s recommendations engine led people “down bizarre and dangerous paths,” it said at the time.

Mozilla said in a blog post Wednesday, “YouTube’s recommendation algorithm pays close attention to what you watch, and then recommends other videos that you might enjoy.

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