Mozes Signs Sony BMG

Mobile Marketer reports that Sony BMG is delving into mobile marketing as a way to help its artists connect with their fans. The record label group will use the new Mozes Connect Web-based platform to develop text-messaging and voice-based campaigns designed to get music fans to interact. The marketing ploys can include polls, trivia, downloadable content and more.

Mozes Connect, the latest offering from mobile marketing firm Mozes, apparently takes all the difficulty out of creating a quick marketing campaign, but also has customizable widgets and APIs for more advanced interactivity.