Mower’s Mary Owusu Was Doing SEO Before It Was Cool

'It's our desires that we type into Google'

Mary Owusu got into the search marketing game right at its start in the early aughts.

Growing up, Owusu—now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop Mower—enjoyed figuring out how to fix broken electronics, leading her to believe she was destined to become an engineer. But when her college introduced a digital media arts program at the end of her freshman year, she changed course and ultimately earned a degree in digital media and an MBA in marketing.

Owusu

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This story first appeared in the May 21, 2018, issue of Adweek magazine. Click here to subscribe.