This idea will either create the kind of ad impressions Hollywood marketers covet or tick off viewers—or both.
All day Wednesday, MovieTickets.com is running exclusive video footage from The Peanuts Movie, 20th Century Fox's Nov. 6 release. Dubbed a video wall, the clips will appear in the background of the site's homepage continuously. That means Snoopy and the gang will appear like a motion-picture version of a static-skin ad, running on the top, bottom and sides of the screen while visitors click on stories and read them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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