MovieConnect Delivers Geotargeted Showtimes
The Aura Group and Pointroll have joined together to release the latest version of MovieConnect, a service that lets studios text-message local movie showtimes directly to mobile devices, according to MediaPost.
Here’s how it works: MovieConnect lets consumers sign up to receive text messages directly from rich media units. “By rolling over a PointRoll unit, consumers can enter their mobile number and ZIP code to receive local listings and showtimes directly on their mobile device when they become available.”
The
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