Movie mea culpas from moguls? Not exactly...
Disbelief.
Our fishy manible hangs open in incredulity. Why? Today’s LAT quote from Sony / Columbia Pictures supremo, Amy Pascal:
“I think what we learned last year was you can’t sell bad movies. We can’t fake people out with marketing, no matter how good it is,” admitted Pascal, movie chief at Sony Pictures, which released the costly duds “Bewitched” and “Stealth” last summer. This year, her prospects for the season are better with “Da Vinci Code.”
So why is Pascal’s quote so incredibly damning? Because she’s the one who FIRED her marketing chief after films she greenlit, “XXX 2” and “Stealth” underperformed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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