MoveOn.org To Challenge Facebook Beacon

Caroline McCarthy has posted a great story about MoveOn.org’s launch of an anti-Facbeook Beacon campaign. The campaign consists of a paid ad campaign on Facebook protest group and an online petition. Just yesterday I was speaking with a journalist who pinged me for more details about Facebook’s Beacon system. He had purchased a new pair of shoes for his daughter at Zappos.com and that purchase was transferred to his Facebook newsfeed. If this purchase had been intended as a gift, his daughter would soon know about it thanks to the new Beacon service.