Mountain Dew’s Kickstart Wants the Public for Breakfast

It’s not entirely clear why the public holds such disdain for mornings (particularly Monday mornings), but we do.

Perhaps we don’t like having to crawl out of bed, scrub our armpits and then commute alongside a million other bleary-eyed drones to offices lined with fluorescent lights and bad art.

Whatever the underlying reason, the fact remains: most of us aren’t morning people—and brands like Mountain Dew would love nothing more than to provide us with the 8 AM jolt we need to match our socks and/or remember the names of our kids.

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