Motorola’s Awesome Print Ad Will Have Clever Digital, Interactive Buttons

Interactive advertising have been common on desktop and smartphones, but what about print? This January, we will see just that in Wired Magazine, in the form of a Moto X print ad from Motorola.

The phone’s interactive ad is a novelty color changing design powered with tiny wires and an equally tiny battery. Pushing on the buttons below the phone will automatically change the color of the Moto X smartphone. It’s a clever way to get people excited about print and magazines.