Motorola iRadio Launch Hits Snag


Billboard reports that after lots of early hype, Motorola’s iRadio service has to go back to the drawing board. Apparently phone carriers decided that the service, which “cached” audio data using PCs and then transferred it to the phones for clear audio quality, wasn’t using their own data networks enough. In other words, they couldn’t make enough money off the service.

iRadio could still have launched in Europe, because European carriers (or “operators,” as they’re called there) are more open to the idea, according to the report.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in