The Most Important Digital Conference You've Never Heard of Is (Sort of) Coming to New York

Satellite version of Dmexco will be held May 21

You may never have heard of Dmexco, a major gathering of leaders in the digital media and marketing worlds held in Cologne, Germany, every September since 2009. But if that's true, you have an opportunity to educate yourself—without a passport.

The organizers of Dmexco for the first time are holding a satellite event in New York on May 21, featuring executives from Mozilla, BuzzFeed, Outbrain, Bloomberg and Yahoo. Titled "Bridging Worlds in Digital Marketing: Artificial Intelligence Meets Data-Based Attention," the mini-conference is the first of a few satellite gatherings (a second will be held in Singapore on May 26) leading up to the main event in Cologne, which is slated this year to take place Sept.

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