Most CMOs Have Never Heard of Twitter
Our fearless leader Laurel Touby is on hand at the Association of National Advertisers Conference in Orlando, where CMOs were asked: Which social network do you consider for your marketing campaigns? Facebook, YouTube, Twitter, other social networks?
According to Touby, “50% of attendees replied ‘NONE of the above,’ Facebook received 18%, YouTube got about 20%, and Twitter? Just 3%!”
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