Most CMOs Have Never Heard of Twitter

Our fearless leader Laurel Touby is on hand at the Association of National Advertisers Conference in Orlando, where CMOs were asked: Which social network do you consider for your marketing campaigns? Facebook, YouTube, Twitter, other social networks?

According to Touby, “50% of attendees replied ‘NONE of the above,’ Facebook received 18%, YouTube got about 20%, and Twitter? Just 3%!”