Morning Media Newsfeed: Yahoo! Unveils New Logo | Bezos Schmoozes | Manjoo Joins WSJ

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Yahoo! Introduces New Logo (Yahoo!)
We’re excited to share the new Yahoo! logo with you. It will begin appearing across Yahoo! properties globally. We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products. Ad Age / Digital Yahoo! has refreshed its 18-year-old logo to match the nearly two-decade-old portal’s ongoing makeover under CEO Marissa Mayer. Capping a 30-day campaign leading up to the official unveiling, Yahoo! pinned the first major redesign of its logo since 1995 to the site’s homepage early Thursday morning. But here’s the punchline: the new logo was not among the 30 teased over the past month. AllThingsD The new logo is slimmer and neat, with all the old serifs gone and minus the longtime whimsical tone. Stark and sensible — with an Optima font flavor and a whole lot of sharp edges (not very kid friendly, IMHO) — it’s very much in keeping with Mayer’s tidy design sensibilities. TechCrunch Honestly, the new logo reminds one a lot of fonts used in the 90s, especially the stock beveled and glossy fonts that appeared on the internet portal GeoCities, where many of us first learned to build these funny things called “Web pages.” Unfortunately, this is no longer the 90s and this logo is feeling pretty dated.

Bezos Courts Washington Post Editors, Reporters (The Washington Post / Business)
The Washington Post’s new owner, Jeffrey P. Bezos, long wary of journalists, courted the paper’s editors and reporters in a series of meetings Wednesday, saying that he is optimistic about the future of journalism and wants to create a “daily ritual bundle” that would appeal to a variety of readers. The Washington Post / Style Bezos had a simple bit of advice for the staff of the newspaper he’ll soon own: Put readers, not advertisers, first. Don’t write to impress each other. And above all, “Don’t be boring.” In a whirlwind series of meetings over two days, the Amazon.com billionaire charmed and disarmed rooms full of skeptical journalists with a relentlessly upbeat vision that evoked the Post’s best traditions while promising to update them for a technologically advanced new era. HuffPost At the town hall session Wednesday afternoon, he said that the newspaper might consider bringing back some of the sections that have been cut in recent years for digital only. Bezos also took other questions from staffers at the meeting, which was live tweeted by Erik Wemple and other Post journalists. NYT By the end of his visit late Wednesday, Bezos seemed to have won over employees who posted photographs of him, speculated on how many electronic devices he had in his pockets, liberally quoted his thoughts on the news business on social media and gave him the hashtag #bezospalooza. “He charmed the room of 20 hard-bitten journalists,” said Jeffrey Leen, the Post’s investigations editor, who attended a lunch meeting with Bezos.

Manjoo Joins Wall Street Journal as Technology Columnist (WSJ / Digits)
Farhad Manjoo, a leading and influential Silicon Valley voice, is joining The Wall Street Journal as a columnist writing about technology companies, issues, people, products and trends. Manjoo, who currently writes for Slate and Fast Company magazine, joins as the Journal expands its coverage of Silicon Valley and tech around the world. FishbowlNY “I am ecstatic that Farhad will be sharing his deep knowledge, analytical eye and writing flair with our readers,” said Jonathan Krim, the Journal’s global technology editor, in a statement. Manjoo will write two columns a week, one of which will appear in print.