Morning Media Newsfeed: Yahoo! Eyes Tumblr | Post Buys Out Veterans | Miami Herald Moves

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Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek)
Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has positioned itself as one of the few players in the digital ad world that is well-suited for brand advertising.



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