Morning Media Newsfeed: Yahoo! Eyes Hulu | Gawker Raises $200K | Fashion Mags’ Ad Report

[emailonly]{{{ sbox300x250 }}}[/emailonly]
Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Yahoo!’s Bid for Hulu in $600M to $800M Range (AllThingsD)
According to numerous sources close to the situation, Yahoo! has bid from $600 million to $800 million for the premium video site Hulu. The reason for the wide range is due to the fact that the Silicon Valley Internet giant — similar to most bidders in the new effort to acquire Hulu — has proposed several different prices based on a variety of circumstances. That includes the length of the licensing rights for content and how much control the programming companies selling Hulu have over their media. BuzzFeed Other companies reportedly bidding for Hulu include: Time Warner Cable, DirecTV, former News Corp president Peter Chernin, private equity firm Guggenheim Partners, where former Yahoo! interim CEO Ross Levinsohn now resides and talent agency William Morris Endeavor in partnership with SilverLake Partners. TechCrunch One of the biggest questions that any bidder will face as it considers buying Hulu is what content rights the company will have and for how long. Since its founding, Hulu has famously had exclusive access to content from three of the four major broadcast networks. But it’s become increasingly clear that exclusivity is probably not in the best interests of Fox, ABC or NBC. Quartz / Christopher Mims By contrast with Tumblr, there is nothing exciting about buying Hulu. The video site’s current owners are a bunch of utterly traditional media companies that provide much of the video for it, including Walt Disney, Comcast, NBCUniversal and News Corp. But Hulu has 4 million subscribers — double the number just a year ago — who pay $7.99 per month each. That’s due entirely to Hulu’s ability to strike deals with various US television networks, including ABC, Fox, NBC and CBS, for their current shows and/or libraries of old episodes. Throw in advertising revenue, and the site brought in $695 million in 2012.

Gawker Meets $200,000 Fundraising Goal to Purchase Alleged Ford Video (The Globe and Mail)
Gawker has met its $200,000 fundraising goal to buy a video allegedly showing Toronto mayor Rob Ford smoking crack cocaine, but the destination of those funds remains murky: Not only has the site lost contact with the brokers of the purported video, but its promise to donate the money if the deal goes south has not been warmly received by Canadian non-profits. NY Observer It appears Gawker’s publicity stunt has transformed into an online platform for Toronto residents to come together and express their disdain for Ford. They may never share in Gawker’s pageview profits, but they’re not in it for the money. It’s not business, just politics. Ad Age / The Media Guy Gawker has always had the most delightfully codependent relationship with its readers. I do mean that in the psychological/clinical — i.e., unhealthy — sense.

Fashion Magazines See Bump in Ad Pages in First Half (WWD / Memo Pad)
Memorial Day weekend could not have come soon enough for the magazine industry. With less than two months to go before the make-or-break September issues close, the pressure is on to enter the last stretch of the year on a strong note with advertisers. From January to March, magazines had a total of 31,137 pages, down 4.8 percent, according to the Association of Magazine Media.

[emailonly]{{{ jodslot01 }}}[/emailonly]

CNN Partners With BuzzFeed on YouTube Channel (THR)
CNN Worldwide president Jeff Zucker’s facelift at the cable news network continues with a social media initiative designed to capitalize on the network’s vast video archive. CNN is partnering with viral video destination BuzzFeed to launch a YouTube channel that gives BuzzFeed access to CNN’s video archives for use in creating mash-up news videos. WSJ The announcement marks BuzzFeed’s latest effort to establish itself as a news source among 18-34-year-olds, a demographic that advertisers are eager to reach through the Web. Earlier this month, BuzzFeed launched a business news site aimed at expanding its social media reach to sites like LinkedIn.