Morning Media Newsfeed: Today Nabs Rare Win | Condé Nast Moving | U.S. News Wipes Archives

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Today Poised to Win First Week in 18 Months (TVNewser)
Based on Nielsen national fast program ratings, NBC’s Today show has claimed a rare win in both total viewers and the younger demo as the show originated from Olympic Park in Sochi, Russia. The last time Today won the total viewer measurement was the second week of the London Summer Olympics, the week of Aug., 6 2012. By the following week, Aug. 13, 2012, ABC’s Good Morning America was back on top. NYT While finishing a rare second, GMA had a significant victory during the week in that it won a single morning, Tuesday. Even a daily victory had never happened when NBC has based the Today show at the site of the Olympics. It should be noted, however, that these are the first Winter Games in recent memory when NBC did not routinely lead in the morning ratings. HuffPost The challenge for Today is to ensure that its victory is not a fleeting, Olympics-connected one. Alarm bells were surely raised when GMA beat its rival for the first time ever during the Olympics last Tuesday. It was a sign that, all else aside, the morning race is as competitive as it’s ever been, and that GMA will not go down without a fight. New York Daily News Elaine Stritch doesn’t give an F-bomb. Except she did on live television Tuesday morning. The 89-year-old comedian dropped by the Today show, and gave hosts Kathie Lee Gifford and Hoda Kotb an earful when she dropped the bad word in casual conversation.

Condé Nast WTC Move Begins in November (Capital New York)
Condé Nast is beginning the rollout of its upcoming move to 1 World Trade Center, the soaring skyscraper where it has agreed to live for at least the next 25 years. In one of the first significant internal communications about the move since Condé Nast signed a lease in May 2011, employees of the magazine publisher were informed Tuesday that the relocation from their long-time offices at 4 Times Square will begin in November, Capital has learned. FishbowlNY Condé Nast CEO Chuck Townsend’s note also gave some details about the new space, including the extra 1 WTC floors the company bought in January of 2012.

U.S. News Deletes Archived Web Content Published Before 2007 (JimRomenesko.com)
A Romenesko reader recently noticed that U.S. News wiped out a good chunk of its archives. He writes: “The way that I stumbled upon this is that I am constantly going back into archives of various publications while doing research. U.S. News back in the day had some of the best political reporting around, and it seems a sin that that just disappears unless you have Nexis (which costs a lot, is not comprehensive, and more difficult to search through).”


Sports Illustrated Swimsuit Issue Is The Thickest Since The First Bush Administration
(Ad Age / Media News)
The Sports Illustrated Swimsuit Issue includes 107 print ad pages this year, an 8 percent increase over the issue last year and the most since 2007, showing again that advertisers will pile into high-profile programming even if they aren’t expanding their spending at other times. Brands including Target, Mattel and Subway have created 15 custom campaigns for the issue, the 50th annual installation of the Swimsuit franchise, publisher Time Inc. said Tuesday as the issue was slated to reach newsstands. Adweek The emphasis on female readers has been growing more evident in recent years. This year, consumers will find brands like Barbie, which is launching an SI Swim doll, and Target, which is promoting its new Black and Gold swimwear line in celebration of the issue’s 50th anniversary, specifically targeting women with custom ad campaigns. A total of 15 brands created custom creative for the issue. FishbowlNY As part of SI’s 50th anniversary Swimsuit Issue, the magazine sent Kate Upton 34,000 feet into the sky in a specially modified airplane that created a zero gravity environment for about 30 seconds at a time. SI then photographed Upton floating around. Please note that any discussion about why, exactly, SI did this is strongly discouraged.