Morning Media Newsfeed: SI Scores LeBron James Scoop | The View Considers Cupp

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LeBron James Announces Cleveland Return Via Sports Illustrated (FishbowlNY)
Everyone in the sporting world — and many others outside of it — were awaiting word on where LeBron James would play next season, and Sports Illustrated got the scoop Friday. In an article by James (as told to SI’s Lee Jenkins), James explained his reasons for returning to Cleveland to play for the Cavs. LostRemote After the story went up, James posted on Instagram a photo of himself with the caption “I’m Coming Home.” #GoodforLebron and #Cleveland also started trending on Twitter quickly. TVSpy Cleveland CBS affiliate WOIO reported the news at 12:25 p.m. Friday, just after James’ announcement was posted to SI.com. “The newsroom is abuzz right now,” Paul Orlousky said. The station remained in coverage through the 1 p.m. hour. PRNewser Jenkins reportedly helped James write the essay Thursday night, and the mag didn’t let any of its advertisers know about what will almost surely be the biggest traffic driver in recent history. HuffPost “My relationship with Northeast Ohio is bigger than basketball,” James told Jenkins. “I didn’t realize that four years ago. I do now.” James, an Akron, Ohio native, was selected by the Cavs with the No. 1 overall pick in the 2003 NBA Draft. After reaching the NBA Finals just once in those seven seasons, James infamously announced that he would be joining the Miami Heat in July 2010 during a televised interview dubbed “The Decision.” Both James’ choice of team and his choice of venue for the announcement led to a virulent backlash in Ohio that included fans burning his jersey and a public repudiation from Cavaliers owner Dan Gilbert.

CNN’s S.E. Cupp Being Considered to Join The View (FishbowlDC)
One of Washington’s most probable contenders is being considered by The View to potentially join the program, according to an industry insider. S.E. Cupp, a regular face on CNN’s relaunch of Crossfire, has been approached by View executives. Mediaite According to sources, the show’s looking for a conservative voice to fill in for Jenny McCarthy and Sherri Shepherd, who both recently left The View. Cupp is reportedly in negotiations to be a guest host for the show, and her appearance would serve as an ad-hoc audition for a full-time gig. HuffPost Cupp’s stints on both the CNN and MSNBC shows have given her a wealth of experience in debating with more liberal colleagues. The network announced last week that Rosie O’Donnell would be returning as co-host for its 18th season after a series of shakeups that left Whoopi Goldberg as the only remaining co-host. TheWrap Meghan McCain’s name has also been floated; she will guest-host on The View. McCain is the co-host of Pivot’s TakePart Live.

Zealot Author Reza Aslan in Talks With CNN (Politico / Dylan Byers on Media)
Reza Aslan, the religious scholar who recently authored an historical account of the life of Jesus, is in talks with CNN to launch a new series. Mediaite On Friday, Aslan ended a brief back and forth with CNN’s Jake Tapper on Twitter with this message: “@jaketapper PS. Just sold a show to CNN so I’ll be seeing you a lot more hopefully :)”. THR / The Live Feed A controversial interview during a Fox News webcast shortly after his book Zealot: The Life And Times of Jesus of Nazareth hit shelves last July propelled Aslan to a series of other media appearances, including with Piers Morgan on CNN. HuffPost CNN’s president Jeff Zucker, of course, has been re-tooling the network’s programming. While it remains to be seen what a CNN program hosted by Aslan might look like, the network has been adding more original series — headlined by the likes of Anthony Bourdain and Morgan Spurlock — to its lineup.