Morning Media Newsfeed: Schiller Joins Twitter | Finke Leaving Deadline | NYT Editor to Politico

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Vivian Schiller to Leave NBC News for Twitter (NYT)
In a bid to reinforce Twitter’s mutually beneficial relationships with the news industry, the social networking giant on Thursday appointed Vivian Schiller to a newly created position, head of news and journalism partnerships. Schiller, the chief digital officer for NBC News, will leave NBC and join Twitter in January. At Twitter, she will oversee partnerships with news organizations like NBC, NPR and The New York Times; she worked for all three organizations earlier in her career. Reuters “Excited to join @Twitter as Head of News in January. Leaving @NBCNews at year’s end. Grateful to my beloved colleagues for 2+ great years,” Schiller tweeted on Thursday. Schiller has been considered the front runner for the role meant to be a liaison between Twitter and news organizations. TheWrap In her new position, Schiller will help Twitter take on a more proactive and focused role in newsgathering and reporting. Though Twitter has become a near-essential tool for many reporters and a source of traffic to news sites in its relatively short life, it’s never had a central, dedicated team in place to reach out to newsrooms and articulate the platform’s strategy. TVNewser Schiller resigned from NPR in March 2011, following two controversies, including the very public firing from NPR of Fox News analyst Juan Williams. Prior to NPR, Schiller was a senior vice president of and, before that, she spent four years as SVP of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications.

Nikki Finke Claims to Be Leaving Deadline, Announces (TheWrap)
Nikki Finke says she is set to leave the website she founded and start over again at, announcing it on Twitter on Thursday. “I am building out and will unveil it right after the new year,” she tweeted. “Can’t wait to report the real truth about Hollywood.” Finke added in another tweet: “All that’s left is for the lawyers to disentangle me from [owner Jay] Penske. I have no idea why he has fought so hard to keep me. I’ll be free soon.” BuzzFeed / Entertainment “I’m grateful to him for all the money he’s paid me,” she said about Penske. “I’m grateful for all his help in building out Deadline Hollywood. But now too much has happened between us. And it’s time for us to say goodbye.” The Atlantic Wire Finke watchers have waited for news along these lines for months, at least ever since Finke rival Sharon Waxman at TheWrap reported that Finke had been fired last summer. That report obviously wasn’t true, but all was not well over at Deadline. Defamer Finke shares that Penske has already forced her to fire two members of her staff, and will be making her fire a third in the coming months. FishbowlNY Finke leveled a bunch of Miley Cyrus-like accusations at The Hollywood Reporter. Relying on data compiled by parent company PMC, she claimed that the bulkhead of THR‘s latest monthly uniques and page views connects to the Hollywood trade world’s equivalent of twerking at the VMAs.

Longtime Times Editor Named Politico Executive (NYT)
Richard L. Berke, a longtime political correspondent and senior editor at The New York Times, was appointed executive editor of Politico on Thursday, in what Politico described as a testament to its influence and growth. Capital New York “If you had asked me three months ago if I ever saw myself going to Politico, I never would have imagined it in my life,” Berke, who’s been at the Times since Ronald Reagan was president, told Capital. “But [editor-in-chief] John [Harris] called me and the more we talked, the more I saw us being amazingly in lockstep about Politico and the future of Politico.” FishbowlNY Berke was most recently the Times’ assistant managing editor for news. He started at the Times as a night editor in the paper’s Washington bureau. Berke also served as the Times’ national political correspondent for more than 10 years. NY Post / Media Ink Earlier this week, the Times lost tech columnist David Pogue to Yahoo! and in August lost stats whiz Nate Silver and his FiveThirtyEight blog to ESPN. Berke’s departure is more freighted with personal drama.