Morning Media Newsfeed: Palin Eyes The View | Rolling Stone Appoints Publisher

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Is Sarah Palin Pitching Herself to The View? (THR / The Live Feed)
Sportsman Channel has picked up a second season of Amazing America With Sarah Palin, the network announced Monday. Palin’s program, which has her introducing viewers to the great outdoors as well as the country’s unsung heroes, has brought significant attention to the niche cable channel, propelling Sportsman to triple-digit year-over-year growth in households and key male demographics. In an interview with THR, Palin names The View as a show that might “need a punch of reality and a voice of reason from America’s heartland to knock some humble sense into [its] scripts.” TVNewser The rumor mill on who will replace ousted View hosts Sherri Shepherd and Jenny McCarthy is in full force, and former Vice Presidential candidate Palin seems to be throwing her hat in the ring. In the interview, Palin mentioned that The View might be better if it goes “rogue.” FishbowlDC Palin said, “Maybe. But the politics would have to be interspersed with a whole lot of fun and real life and inspiration showcasing American work ethic, because those topics are all pretty much the antithesis of today’s politics, which I find incorrigibly disastrous!” She went on to add, “It’d be so much fun to shake it up taking on issues that make audiences objectively consider all sides, and I’d do it with my own real-life groundedness, candor and commonsense that I’m known for.” Mediaite With Barbara Walters’ semi-retirement underway and the pending departures of Shepherd and McCarthy, The View is actively looking for new co-hosts. MSNBC The program’s women co-hosts discuss a variety of political and social issues. Moderator Whoopi Goldberg is the only host not departing the daytime show. The series also previously included journalist Lisa Ling, television personality Elisabeth Hasselbeck, and comedians Rosie O’Donnell and Joy Behar as co-hosts.

Michael Provus Named Rolling Stone Publisher (FishbowlNY)
Michael Provus has been promoted from associate publisher to publisher of Rolling Stone. Provus had served as associate publisher since 2010. WWD / Memo Pad Before joining Rolling Stone parent company Wenner Media, he worked at GQ as national advertising director, and he also served as Vanity Fair’s advertising director. Most recently, Provus had been working closely with Gus Wenner, head of digital for his family’s company, on developing a digital film documentary series called Rolling Stone Films. Adweek Previous publisher Chris McLoughlin resigned after less than a year on the job. The magazine’s advertising, which has struggled in recent years (full-year ad pages have been down every year since 2011), saw a considerable boost in the past several months under McLoughlin. In the first half of 2014, ad pages rose 5 percent, according to the Publishers’ Information Bureau. The publisher position at Rolling Stone is notorious for its high turnover rate. McLoughlin, who announced last week that he would be leaving Wenner to become VP of sales at digital ad sales company Undertone, only had the job since last August. PRNewser Just over a year ago, Rolling Stone owner Jann Wenner received more than his usual share of negative attention for hiring his own 22-year-old son to handle the operations at RollingStone.com in-between practice sessions for the rock band in which he plays with Scout Willis. In an even more forceful sign of the changing of the guard, a late-Thursday-before-the-long-holiday-weekend news dump revealed the biggest executive shakeup at Wenner Media in nearly a decade. COO John Gruber, whom Wenner hired to replace his own personal adviser back in 2005, resigned in order to “join a non-profit.”